Daikanyama, Tokyo-based brand Nanamica and Queens, NY-based brand Awake NY announce their exclusive collaborative collection.
The key style of this collaboration is the setup made of Nanamica’s signature ALPHADRY® material, digitally printed with a plaid pattern designed by Awake NY. A full range of other items ‒ oxford shirt, sweatshirt, T-shirt, bucket hat, and tote bag ‒ will also be included in the capsule. Every piece is a special product; a high-level mix of the functionality of Nanamica’s signature material and Awake NY’s design motif.
Angelo Baque, Founder and Creative Director of Awake NY comments, “The pieces truly are a marriage of Japan and New York City. Working with Nanamica’s beloved silhouettes, we incorporated our design language and added patterns, specifically the plaid. These pieces can easily be worn on the streets of Tokyo or on Museum Mile here in New York ‒ they’re versatile and functional, essential qualities for any city inhabitant.”
Founded in 2012 by Angelo Baque, Awake NY is unapologetically New York. he brand capturesthe unique cultural spirit and sensibility of New York City, consistently mirroring the vibrantenergy that defines the cultural landscape of the five boroughs. Awake NY evokes the city’sunending vitality and timelessness while remaining rooted in New York’s greatest assets: its people. Community is at the brand’s core; through partnerships with local organizations, Awake NY continues to extend its reach throughout New York City’s boroughs to create something entirely new: La Comunidad de Awake NY. Since its inception, Awake NY has grown significantly and can be found globally at retailers such as Dover Street Market (global), Patta (Amsterdam and London), Union (LA and Tokyo), Supply Sydney, and Slam Jam Milano, among others.
The Nanamica x Awake NY collaboration items will go on sale on Friday, September 16th at the nanamica stores below, and the nanamica ONLINE STORE.
■nanamica NEW YORK
■nanamica ONLINE STORE
Photo: Jason Nocito